Norman Cheung is an ASCC-certified powerlifting coach and British Powerlifting Team Coach with experience since 2012. He has coached a diverse range of lifters, from novices to international medallists and university teams. A UKSCA-accredited strength and conditioning coach, Norman shares his expertise through his coaching services at strongambitionscoaching.com and contributes to various publications on powerlifting. Outside of coaching, he enjoys exploring stoicism and stand-up comedy.