The Rock’s Seven Bucks Production Announces 2017 Olympia ‘Takeover’

Dwayne Johnson 2017 Olympia

Dwayne Johnson took the 2016 Olympia by storm, and it looks like this year will be no different.

Seven Bucks Productions is out to shed as much light on the sport of bodybuilding as possible.

The Rock posted a video of 2016 Mr. Olympia Phil Heath with his nearly 100 million followers on Instagram and Facebook showcasing his trophy, alongside a very promising caption.

In the post, he shared that his production company, Seven Bucks Digital Studios, will be “taking over” the Olympia to showcase the sport of bodybuilding and its inspiring competitors.

Get ready.

SEVEN BUCKS DIGITAL STUDIOS TAKEOVER: #TheOlympia2017

Last year I stood on the Mr. Olympia LLC stage and announced that Dany Garcia, myself and the rest of our Seven Bucks Productions team would work diligently to shine a light on the Olympia, its amazing competitors and the world it encompasses in a brand new and entertaining way.

At its core, THE OLYMPIA has something for everyone and our #OlympiaTakeover will showcase the many complex, fascinating and inspiring layers our sport offers the world.

Get ready Vegas. Here we come. #OlympiaTakeover on Seven Bucks Digital Studios September 14-17 💪🏾🥇

We also can’t wait to see what this year has in store for the athletes and celebrities at the Olympia, but the best part of the post was probably Johnson’s final sentiment:

“Here we come Vegas. I need waffles.”

The Rock was honored at 2016 Mr. Olympia when he received the “Man of the Century” ICON Award. During his speech, he announced that his and Dany Garcia’s production company, Seven Bucks Production, would partner with CBS Sports to broadcast the 2017 Mr. Olympia on live TV.

Check out these highlights from his speech, which he posted on his Instagram:

That’s right, after more than three decades, the Mr. Olympia competition and bodybuilding will be finally back on TV in homes across the world.

We’re thrilled to see The Rock is promoting the sport of bodybuilding. We hope this Olympia really helps push bodybuilding into the mainstream. Stay pumped!!!

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24 Comments on "The Rock’s Seven Bucks Production Announces 2017 Olympia ‘Takeover’"

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Mike Hoyek
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Nathalie Kelibitaka

Ali Mosanna
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Aamir Hussain Rizwani

Ronald Pue
Guest

Cherish Pue maybe we can meet him this year finally

Ricardo Concepcion Machado
Guest

Last year The Rock says this year he paid for MR.Olimpia by FOX SPORTS TV free..

Rick Smith
Guest

Shelby Miller!!

Javier Omar Medina
Guest

Can’t wait! I’ll be there!!

Craig Eyerick
Guest

Look at Phil pre enhancement.
Not exactly prime genetic structuring for bodybuilding.
Take a gander at a pre enhanced Frank Zane or
Don Howorth. Now there is great genetic structural
“Gifts” if you will.
Our current very muscular butter ball would not have fared as well in the age where symmetry reigned supreme.

Alexander Charles
Guest

Alexander Daniel

Alexander Daniel
Guest

This dude only makes power moves

Alexander Daniel
Guest

*Strong

Alexander Charles
Guest

Alexander Daniel lololol tru

Brett Morgan
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Matt Johnson Michael Greene

Jay Campbell
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Jonny Simpson

Jonny Simpson
Guest

fuckin awesome news! we need somebody mainstream like the rock involved more often.

Jay Campbell
Guest

I agree

Randy
Guest

I expect the opposite too happen. Very few people want to look like these guys nowadays nor can they. They are chemical freaks with blown up organs with huge guts from all the different drugs. Bodybuilding is dying if they don’t bring back the aesthetic physique.

Craig Falconer
Guest

Classic physique will slowly take over BB just gotta give it time…..

Kirk Rooney
Guest

I want to be a bodybuilder now just to meet The Dwayne The Rock Johnson

Alex De Nuzzo
Guest

Gericke Van Der Westhuizen

Bayan Hanggai
Guest

Yeah last year he won the best man award at olympia who gives a shit

Charles Weisz
Guest

Saminda Weisz

Patrick Walsh
Guest

Our sport??? When did the Rock ever compete in bodybuilding or the Olympia ?

Henry Boechat
Guest

No real rivals, so why not bring number 1 celebrity to promote right

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