Bang Energy CEO Jack Owoc and Monster Energy are in the midst of a legal battle and it does not look great for Monster at the moment. Bang is simply outselling Monster, and their stocks are on opposite ends of the spectrum, so it’s a rough current situation for the longtime energy drink manufacturer.
Bang’s CEO Jack Owoc wrote a lengthy Instagram post to negate any claims against his company after Monster filed a lawsuit accusing Bang Energy of false advertising and business malfeasance… while calling one of the products with creatine in it “a hoax” and saying there’s no creatine in it.
View this post on Instagram
😱😱BANG CRUSHING MONSTER!😱😱 . Monster Energy Drink recently amended its frivolous and meritless lawsuit against VPX and I complaining about Bang energy’s significant market growth. 😂😂😂😂😂😂😂😂 Monster’s legal complaint is similar to a three-year-old toddler crying out to their mother for help. It’s not only embarrassing it’s downright pathetic. 😂😂😂😂HELP ME MOMMY, BANG IS TAKING ALL OF OUR BUSINESS. 😂😱😂 . Monster carries on to the court as though their inferior and antiquated energy drink somehow deserves to maintain its shelf space in perpetuity. . Monster has major problems far beyond the BRILLIANT AND BEAUTIFUL BANG BEVERAGE. Monster also has: ✅Legal problems with their exclusive distributor @CocaCola — NOT GOOD when you have no other distribution option. ✅ @CocaCola was just sent a CEASE-AND-DESIST letter by Bang attorneys TODAY for their role for distributing the confusingly similar REIGN energy drink knockoff. ✅ Bang is taking massive amounts of shelf space away from Monster! It’s called FAIR COMPETITION because Monster just doesn’t resonate like BANG does with consumers! ✅ Monster is continuously getting Banged Up by financial analysts who keep reporting Monsters falling stock value, loss of marketshare, etc. all while pointing to Bang’s success! . Monster has a history of having a major problem with fair competition. In fact, fair competition is something monster repeatedly tries to prevent by being one of the most litigious companies in America. . THE NUMBERS DON’T LIE! 😎😎😎 According to IRI data for the last 4 weeks, BANG Energy is up 869.4 % and Monster is down -2.6% in the same period and apparently they have a MONSTROUS problem with fair competition against BANG. That is a MASSIVE 872% disparity! ✅✅NOW YOU CAN SEE HOW WHY MONSTER IS SO DESPERATE!✅✅ On another note, I received documentation today that Monster had BANG energy drink tested. ✅✅✅✅ MONSTER’S OWN TEST PROVED BANG CONTAINS SUPER CREATINE. ✅✅✅✅ Monster, nevertheless, is purposely confusing consumers saying BANG contains no creatine — #Pathetic #SuperCreatine 🔥#EnergyDrink #BangEnergy #Creatine #Beverage #PreWorkout #PostWorkout #Protein #Fit #Fitness #Muscle #Workout
“BANG CRUSHING MONSTER!
Monster Energy Drink recently amended its frivolous and meritless lawsuit against VPX and I complaining about Bang energy’s significant market growth. Monster’s legal complaint is similar to a three-year-old toddler crying out to their mother for help. It’s not only embarrassing it’s downright pathetic. HELP ME MOMMY, BANG IS TAKING ALL OF OUR BUSINESS.”
Bang’s CEO claims Monster filed the lawsuit because they’re losing business to the newer company and then he filed his own lawsuit against Monster Energy for copyright infringement after Monster was accused of pirating Bang’s “body fuel” catchphrase. Bang also accused Monster of creating the knockoff product “Reign” creating unfair competition.
Stay tuned to see how the legal battle between the two energy drink giants unfolds.