It’s the end of an era. Effective Oct. 29, 2025, Gold’s Gym announced that it had sold 23 of its SoCal locations to EōS Fitness, but its original Venice headquarters will remain open.
The Gold’s Gym brand is iconic. Over decades, the Venice Beach facility became a haven for bodybuilding talent. Known as “The Mecca of Bodybuilding,” it helped shape legendary athletes, including former seven-time Mr. Olympia Arnold Schwarzenegger (who still trains there today), Franco Columbu, Lou Ferrigno, and training savant Charles Glass.
These former Gold’s Gym locations will expand EōS Fitness’ footprint, which has over 200 locations across seven states. EōS Fitness has promised a ‘seamless transition’ with uninterrupted access to its newly acquired facilities. Fortunately, Gold’s Gym Venice will remain unchanged as a standalone facility. It should be noted that locations outside of California will remain operational with the Gold’s Gym brand.
EōS Fitness Acquires 23 Gold’s Gym Locations, Original Venice, California Headquarters Will Remain Open
Considering the popularity of the Gold’s Gym brand, this took fitness fans by surprise. In the official statement, EōS Fitness emphasized that it will continue to offer top-tier gym classes, recovery options, the latest fitness gear, and facilities to its members.
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“Our priority is to make this transition as seamless as possible, ensuring your workouts stay uninterrupted while we continue to provide best-in-class gyms, innovative fitness and recovery options, pristine facilities and the latest fitness gear,” EōS wrote to its members.
Most commenters online weren’t overly happy about the big move:
“literally slipped from under us, everyone had no idea. really love Gold’s.”
“With every acquisition Comes price increases….”
“Bring back the old GOLDS guy logo with cartoon guy.. we like that one! 😂”
“This sucks !!! We were sold just like that . I got an email lol”
“Can’t sell Mecca. Venice baby!✌🏾”
“Worse case scenario Arnold can buy the original Gold’s gym and he won’t mess with the branding if they can’t keep up the gym. It’s iconic and he understands that.”
“Yeah mine is going through the change now, random as hell, one day its golds next day its EoS.”
The WeHo Times provided insight into the transaction. They explained that Gold’s Gym SoCal customers were told that the sale was a ‘carefully made’ decision, highlighting that EōS Fitness was selected to honor their legacy. The outlet also shared that EōS Fitness CEO Rich Drengberg previously dedicated more than 15 years to helping grow the Gold’s brand in SoCal.
Gold’s Gym appears confident that EōS Fitness will uphold its prestige and legacy. Signs are going up at former Gold’s Gym locations reading, “Gold’s Gym SoCal has flexed its last rep. Welcome to EōS Fitness. Same sweat. New swagger.”
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