Fitness Volt
  • Bodybuilding
  • Powerlifting
  • Strongman
  • Workouts
    • Training
    • Exercise Guides
    • Workout Plans
    • Celebrity Workouts
    • Training Programs
  • Nutrition
    • Supplements
    • Diet
    • Diet Plans
    • Nutrition Tips
    • Food Facts
  • Reviews
  • More
    • CrossFit
    • News
      • Mr. Olympia
      • Arnold Classic
      • Results
      • 2022 WSM
    • Fitness Calculator
    • Profiles
    • Motivation
    • Videos
    • MMA
No Result
View All Result
Fitness Volt
  • Bodybuilding
  • Powerlifting
  • Strongman
  • Workouts
    • Training
    • Exercise Guides
    • Workout Plans
    • Celebrity Workouts
    • Training Programs
  • Nutrition
    • Supplements
    • Diet
    • Diet Plans
    • Nutrition Tips
    • Food Facts
  • Reviews
  • More
    • CrossFit
    • News
      • Mr. Olympia
      • Arnold Classic
      • Results
      • 2022 WSM
    • Fitness Calculator
    • Profiles
    • Motivation
    • Videos
    • MMA
No Result
View All Result
Fitness Volt
No Result
View All Result
News

Rapper Flo Rida Rakes In $82.6M From Lawsuit Against Fitness Energy Drink Celsius

Flo Rida made bank in a lawsuit after a jury found out the makers of the Celsius drink brand breached a contract and hid money.
Doug Murray

Written by Doug Murray

Last Updated onJanuary 19, 2023

Flo Rida

Flo Rida - Image via @official_flo Instagram

Rapper Flo Rida (real name Tramar Lacel Dillard) just picked up a major victory outside of the music industry. Dillard’s production company, Strong Arm Productions, sued the Boca Raton-based Celsius Holdings Inc. in Broward County court in May 2021, where the complainant said the Celsius brand violated terms relating to an endorsement deal. As a result of the lawsuit, Dillard received $82.6 million. 

Lawyers for Celsius in court explained that the energy drink company found more financial success after the Flo Rida endorsement deal was terminated. Flo Rida, who got involved with the company from 2014-2018 shared that he was initially owed $30,000 for the contract breach. However, that number skyrocketed after the company continued to show growth. 

View this post on Instagram

A post shared by Flo Rida Official (@official_flo)

“Basically, I helped birth this company, and all we was looking for was some trustworthy people who acted as if they were family,” Dillard told The Associated Press. “And then when it comes down to the success of today, they just forgot about me.”

Flo Rida’s lawyers argued that he was an instrumental brand ambassador for Celsius, which enabled the company to grow its portfolio. Moreover, his lawyer credited him for his role in helping the company expand internationally. 

Flo Rida $82.6M Lawsuit Details Surface

Despite the recent litigation, Flo Rida mentioned that he still drinks the product and owns some of the company. 

“I’m still a owner in the company. And when you basically planted the seed for something that is successful, you can’t help but have unconditional love,” said Dillard. 

According to the hip hop artist, he helped grow the Celsius brand with ‘videos, concerts, appearances, and social media.’

View this post on Instagram

A post shared by Flo Rida Official (@official_flo)

“From the start, I only wanted what I worked for, nothing more, nothing less. I was instrumental in the Celsius that you know and love today. When this journey began no one knew Celsius. I took Celsius all over the world through my videos, concerts, appearances, and social media. I have gained a new respect for the judicial system. God bless America,” Flo Rida shared. 

Attorney John Uustal shared that Flo Rida wanted 1% ownership of the brand instead of the $82.6 million. 

“He (Dillard) loved the product, and it’s been a very successful four-year relationship,” Uustal said. “There were some benchmarks. He was supposed to get stock when certain things happened. And there became a dispute about whether those benchmarks had been reached. So that’s what this was about.”

The Celsius company has also featured an array of athletes and even a few bodybuilders who represent the brand on social media. Among them is four-time Mr. Olympia Jay Cutler. 

View this post on Instagram

A post shared by Jay Cutler (@jaycutler)

RELATED: Liver King Hit with $25M Lawsuit for Tricking Customers After Admitting To Using Steroids

His lawyer added that ‘certain things’ like stock options were never made available to Flo Rida despite his contributions. Moving forward, Flo Rida hopes to bury that hatchet and plans to continue working with Celsius. 

Published: 19 January, 2023 | 10:41 AM EDT

Add Fitness Volt to your Google News feed. Follow us on Google News
For the latest news and updates please follow us on YouTube, Instagram, Facebook and Twitter.
Facebook Twitter Reddit Flipboard LinkedIn
Categories: News
Previous Post

Nick Walker Talks Derek Lunsford Rivalry and Jumping Into 2023 Arnold Classic 

Next Post

Kamal Elgargni ‘Done With 212,’ Calls Flex Wheeler & Derek Lunsford Physiques Freakiest of All Time

Doug Murray

Doug Murray

Doug Murray is a news writer and editor for FitnessVolt. He has built experience in various sporting fields, including MMA, and has written for a number of leading publications like MMA News, Sportskeeda, and CagesidePress.

Related

Liver King

Liver King Hit with $25M Lawsuit for Tricking Customers After Admitting To Using Steroids

Internet sensation Liver King, real name Bryan Johnson, first made headlines for his insanely jacked physique and unique eating habits....

Brittany Dawn sued by State of Texas

Ex-Fitness Influencer Brittany Dawn Davis Sued by Texas State for Misleading Clients with Eating Disorders

Fitness influencer Brittany Dawn Davis has been sued by the State of Texas after allegedly misleading people with eating disorders....

Jaycee Cooper

Transgender Powerlifter JayCee Cooper Sues USAPL After Getting Banned From Competition

Powerlifter JayCee Cooper is one of the athletes to be affected by the USA Powerlifting ban of transgender competition. Now...

Band And Monster Energy

Bang Energy CEO And Monster Energy Battle for Dominance Amid Lawsuit Exchange

Bang Energy CEO Jack Owoc and Monster Energy are in the midst of a legal battle and it does not...

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Latest

Zack Khan Alleges 2022 Mr. Olympia Judges Mistreated Big Ramy Due to Social Media

60-yo Dorian Yates Reveals ‘Excellent’ Health Results, with a Biological Age of 30-39

The Complete Guide to Building Muscle for Women

Charles Atlas Workout and Diet Program

2023 Britain’s Strongest Man Results — Adam Bishop Victorious

Rich Gaspari Takes Aim at Open Bodybuilders: They Are ‘Depending on Drugs More Than Training’

Reviews

Best Bone Broth Supplements

10 Best Bone Broth Supplements of 2023 (Reviewed & Ranked)

Body Fortress Whey Protein Review

Body Fortress Super Advanced Whey Protein Review

Best Coffee Creamer

10 Best Coffee Creamer For Intermittent Fasting of 2023 (Review & Ranked)

Fitness Volt

At FitnessVolt.com Our mission is to help our readers to achieve their fitness goals, regardless of where you’re at on your journey, we are on a mission to educate You with the latest from strength and fitness space. Read more.

Email: sm(at)fitnessvolt.com

Disclosure: FitnessVolt.com has an affiliate relationship with different brands and is a participant in the Amazon Services LLC Associates Program. However, our reviews are based on well research backed analysis.

Follow Us

Trending Topics

  • Mr. Olympia
  • Bodybuilding
  • Strongman
  • Powerlifting
  • CrossFit
  • At Home Workouts
  • Bodyweight Exercises
  • Best Pre-workout
  • Best Fat Burners
  • Bodybuilding Diet
  • Bicep Workouts
  • Triceps Workouts
  • Chest Exercises
  • Back Workouts
  • Leg Workouts
  • Front Squat Guide
  • Calf Workouts & Exercises
  • Forgotten Exercises
  • Jefferson Deadlift

Calculators

  • Calorie Burning Calculators
  • IF Calculator
  • TDEE Calculator
  • Calorie Calculator
  • Keto Calculator
  • RMR Calculator
  • Macronutrient Calculator
  • Creatine Calculator
  • Wilks Calculator
  • EER Calculator
  • FFMI Calculator
  • IBW Calculator
  • LBM Calculator
  • Fat Intake Calculator
  • Calories Burned Swimming
  • Calories Per Meal Calculator

  • Food Nutrition Analysis
  • Carb Cycling Calculator
  • Weight Gain Calculator
  • Weight Loss Calculator
  • Calories Burned Calculator
  • Strength Standards
  • One Rep Max Calculator
  • Body Fat Calculator
  • EER Calculator
  • Weight Loss Percentage
  • Treadmill Calorie Calculator
  • Body Surface Area Calculator
  • Running Pace Calculator
  • Bench Press Calculator
  • Protein Calculator
  • Water Intake Calculator
  • Body Type Quiz
  • Steps to Miles Calculator
  • Calorie Deficit Calculator
  • Home
  • About
  • Jobs
  • Accessibility
  • Advertise
  • Contact
  • Syndication
  • Sitemap
  • DMCA
  • Copyrights
  • Terms
  • Privacy

© Copyright 2010 - 2022 Fitness Volt IBC. All Rights Reserved.

No Result
View All Result
  • Bodybuilding
  • Powerlifting
  • Strongman
  • CrossFit
  • Workouts
  • Exercise Guides
    • Arms
    • Back
    • Chest
    • Core
    • Legs and Glutes
    • Shoulders
  • Training
  • Nutrition
  • Reviews
  • More
    • News
    • Mr. Olympia
    • 2022 WSM
    • Diet
    • Arnold Classic
    • Motivation
    • Videos
    • Food Facts
    • Fitness Calculator

© Copyright 2010 - 2022 Fitness Volt IBC. All Rights Reserved.