“Imagine if all your fitness, wellness & motivation goals had a beautiful baby with the most inspiring and insanely entertaining event. Welcome to #ATHLETICON! @DanyGarciaCo and I invite you to join us for our epic three day event held in my home state of Georgia – in the great city of Atlanta!
Get your families ready and mark your calendars 📆 cos you will leave this event inspired, motivated & ignited. Join us in my bio.”
Check out the promotion video below…
Dany Garcia is the CEO and Chairwoman of The Garcia Companies and TGC Management, while also being the co-founder for Seven Bucks Productions with Dwyane Johnson. And the convention will be a culmination of their work over the years with inspiration taken from San Diego Comic-Con and CinemaCon. IMG will also be a part of the business venture.
“The plan is to have panels, speakers, interactive experiences, competitive athletic events and performances and exhibitors that appeal to people of all ages and on all levels of the fitness spectrum,” Garcia told CNN. “And to do it as entertaining as possible,” she added.
And there are also talks of a movie premiere which would be an exciting addition to the event.
Here’s a statement from the website which explains the mission of Athleticon…
“Fitness, wellness and entertainment are pillars of expression that fuel our focus and inspire our approach to the way we live our lives and run our businesses. Every day, we work to create experiences for our global audiences that will positively impact them and bring them enjoyment.
With ATHLETICON, we’re taking the decades of lessons we’ve learned along the way to build an awe-inspiring live event experience that brings together excitement, spectacle and a whole lot of fun to the very best of athletics, wellness and entertainment. Enjoy epic competitions, live performances and exclusive premieres. Explore innovations in nutrition and healthy living, and discover the future of sport tech and fitness gear — all in the way only we know how.
We invite you to Atlanta in October 2020 to help us create a new world that unleashes the full potential in all of us.”
The Athleticon event sounds pretty promising and will no doubt draw a lot of interest from people around the world. But Dwyane Johnson and Dany Garica have plenty of time to plan for this epic event in 2020. And as Dany Garcia explained to CNN, “Sometimes what cooks a little longer is the most savory, and it happens to be that for Athleticon.”
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