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Home » Bodybuilding

Ronnie Coleman Teams Up w/ Panatta Equipment to Build The ‘World’s Greatest Gym’

'The King's' supplement brand has partnered with Italy's Panatta: "I'm here to introduce Panatta sports to the United States, yeah buddy."

Written by Doug Murray

Published on17 July, 2023 | 8:14 PM EDT

Updated on17 July, 2023 | 8:14 PM EDT

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Ronnie Coleman

Ronnie Coleman - Image credit @panattaofficial Instagram

Bodybuilding legend Ronnie Coleman is determined to create his own personal mecca of weightlifting. In a recent YouTube video, Coleman revealed that he teamed up with Panatta Gym Equipment to create a one-of-a-kind gym. 

“We have finally arrived at the world’s famous Panatta city. I’m here to introduce Panatta sports to the United States, yeah buddy. Let’s go do this y’all,” Ronnie Coleman shared. 

For nearly a decade, Ronnie Coleman sat atop the Mr. Olympia throne as the undisputed king of the sport. He amazed fans and intimidated rivals with his unparalleled size, strength, and willpower. Coleman suffered in the training room day after day to earn a total of eight Mr. Olympia titles. In 2006, he was dethroned by his long-time rival Jay Cutler. 

But Coleman was far more than a bodybuilder. His strength was on another level, and that’s something he showcased often at the gym. He lifted weights that would make most people faint. Coleman is famous for his astonishing 800-pound squat for two reps as well as his iconic 2,300-pound leg press. That strength inside the gym gave him a near-invincible aura during his reign. 

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Even today, Jay Cutler, the man who succeeded Coleman, admits no one has ever come close to Ronnie’s prime physique. He believes bodybuilders today lack the size and conditioning that made Coleman such a nightmare to deal with on stage. While he struggles to walk without assistance, Coleman’s love for working out still consumes his life. And now, having opened a new gym, perhaps fans will see more clips of Big Ron pumping iron. 

Ronnie Coleman Creating ‘The World’s Greatest Gym’ With Panatta Equipment: “It’s a Natural Fit” 

The CEO of Ronnie Coleman’s Signature Series opened up about the big move as well as the founder of Panatta Equipment. 

“We have the potential to become the Rolls Royce of bodybuilding,” said Rudy, the founder of the Panatta company. 

“The equipment is just remarkable, there’s really nothing out there. There’s an attention to detail and passion to really pushing the pace of innovation is just unmatched. Everything that he does, that Rudy has created, it’s like he’s thought of everything. I don’t know if I’ve seen a jump in innovation and quality in equipment in a very long time and he’s doing that right now,” said Brandon Hearn CEO of Ronnie Coleman’s Signature Series. 

“It’s a natural fit that we want to team up with the best, we’re the best, they’re the best. There’s a natural synergy together to go out and kind of conquer the fitness world,” added Hearn. 

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A post shared by Panatta (@panattaofficial)

Aside from gym openings, Coleman has remained hopeful about his health in retirement. It’s no mystery that ‘The King’ has suffered from some health obstacles since last appearing on stage. In fact, Coleman mentioned that he’s undergone more than ten back surgeries. As a result of the toll they’ve taken on his mobility, the bodybuilding legend struggles to feel his extremities when he’s pushing through training sessions. 

With health a top priority, Coleman has been receiving regular stem cell therapy treatments. He said they are helping a lot, especially with his overall pain levels. While he doesn’t think he’ll be walking unassisted any time soon, Coleman is hopeful and positive about the future. 

With Coleman’s latest MetroFlex Gym opening, fans are excited to see what’s next. In the past, The Metroflex Gym housed several elite athletes during their careers, such as Coleman, Branch Warren, Johnnie Jackson, and Steve Kuclo. 

RELATED: Ronnie Coleman Reacts to Reigning Mr. Olympia Hadi Choopan’s Craziest Lifts

You can watch the video from Ronnie Coleman’s YouTube channel below: 


If you have any questions about this news, please feel free to contact Doug by leaving a comment below.

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Doug Murray

Doug Murray

Doug Murray is a News Editor for Fitness Volt with a focus on strength sports, including bodybuilding and powerlifting. His experience covering diverse sports, including MMA, for publications like Sportskeeda and CagesidePress informs his in-depth reporting.

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